Ensuring data quality: key indicators and top tools compared

Ensuring data quality: key indicators and top tools compared

Why read this article ?

  • Pratical overview : learn about data quality dimensions and how it enhances the data products business values
  • Implementing data quality in a data pipeline : compare the top stacks tools and learn how to integrate it in the complete set-up

Date: 19 March 2025

Expertises:

Data Science 

About projects

    WAL’PROT  RoadSense 

1. Introduction

Ensuring high data quality is essential for organizations aiming to generate business value through analytics and machine learning. Poor data quality, caused by inconsistencies, inaccuracies, or missing information, can undermine strategic decision-making and the effectiveness of data-driven products. When businesses cannot trust their data, they struggle to trust the insights it produces. As the saying goes, “no data is better than bad data” This highlights the critical role of data quality as a pillar of data governance, ensuring reliability, compliance, and overall business success.

2. Data quality in the data pipeline

a. Lifecycle management of data
When building a data platform, it is crucial to consider six foundational and interconnected layers:

  • Data ingestion: collects structured and unstructured data from various sources, using ETL (extract - transform - load) or ELT (extract - load- transform) methods. Modern tools enable raw data loading into data lakes before transformation.
  • Data storage & processing: stores and processes ingested data using data warehouses, lakes, or lakehouses.
  • Data transformation & modeling: prepares raw data for analysis and defines relationships between data entities. This step includes exploratory analysis and mapping.
  • Business intelligence & analytics: makes processed data accessible through dashboards and visualizations, enabling data-driven decision-making and storytelling.
  • Data governance & observability: manages access control, data quality, and monitors data health using DevOps practices like automated tracking, alerting, and lineage.

As architectures evolve to support more advanced use cases, additional layers may be introduced based on the specific needs of the data team.

b. data quality dimensions

Dimensions

Various indicators define data quality dimensions, serving as the foundation of modern data quality management programs. These dimensions ensure data integrity and reliability in organizational processes.
The six key dimensions of data quality are: completeness, timeliness, validity, accuracy, consistency and uniqueness.

  • Completeness: how comprehensive is the data? This fundamental measure helps identify missing values, determining the extent to which data is fully populated.
  • Timeliness: did the data arrive as expected? Ensuring data is up to date is crucial for accurate and relevant decision-making.
  • Validity: does the data conform to required syntax standards (format, type, or range)? This dimension defines the expected structure of data values.
  • Accuracy: does the data correctly represent the real-world entity or scenario it describes? A value is considered accurate if it meets both format expectations and contextual meaning.
  • Consistency: is the data uniform across different sources? This dimension ensures that data remains aligned with well-established definitions and does not contradict itself.
  • Uniqueness: are there duplicate records of the same data point? Data should be distinct and free from redundancy to maintain integrity.

By prioritizing these dimensions, organizations can improve the quality, reliability, and effectiveness of their data management strategies.

Workflow

Data quality issues should be prioritized according to factors such as business impact and complexity. This approach allows for a more efficient resolution of identified issues. A well-established approach to enhancing data quality is an improvement lifecycle.

The data quality improvement process begins with clearly defining the project scope to establish objectives and focus to ensure continuous monitoring and enhancement of data quality. This workflow consists of five sequential phases: definition, measurement, analysis, improvement, and control, as illustrated in figure 1.

Figure 1: data quality workflow

Definition: Define the project scope by selecting relevant datasets and determining necessary attributes.

Measurement: Express data quality dimensions in measurable terms and assess errors. Use metrics to communicate data quality status and track improvements.

Analysis: Identify root causes of data inaccuracies through error clustering and event analysis. Evaluate systemic issues in data entry and processing.

Improvement: Develop and implement solutions to address root causes, such as validation rules and process re-engineering.

Control: Monitor and validate the effectiveness of implemented solutions using control charts and business rules. Ensure continuous improvement by systematically reassessing data quality.

3. Tools and modern stacks

a. Comparative analysis

Several tools are available to ensure data quality in modern data stacks. Here’s a brief comparative analysis of a few key players:

Soda Max Monte Carlo Great Expectations dbt
Key Features Data quality checks, monitoring, alerting, anomaly detection Data observability, anomaly detection, incident management, root cause analysis Data testing, documentation, and validation, data profiling Data transformation, testing, and documentation, data governance
Integration Various data sources, APIsata sources, data pipelines Data warehouses (Snowflake, BigQuery, etc.) Various data sources, data pipelines Data warehouses (Snowflake, BigQuery, etc.)
Automation Automated checks, scheduled runs, anomaly alerts Automated anomaly detection, alerting, incident trackingerlying infrastructure Automated tests, validation rules, data documentation Automated tests as part of the transformation workflow
Scalability Scalable to large datasets Designed for large-scale data environments Scalable depending on the underlying infrastructure Scales with the data warehouse
Orchestrator Integration Airflow, Prefect, Dagster Airflow, Prefect, Dagster Airflow, Prefect, Dagster Airflow, Prefect, Dagster
How it works YAML files for configuration Proprietary Python configuration files SQL SQL and YAML files
Open Source? Yes No Yes Yes
  • Soda: strong focus on data observability, with API integration for tools like Grafana. Good for real-time monitoring and alerting.
  • Monte Carlo: emphasizes data observability and incident management. Excellent for large-scale data environments and root cause analysis.
  • Great Expectations: focuses on data testing and validation. Offers strong data profiling and documentation capabilities.
  • dbt: primarily a transformation tool but includes testing features within its workflow, enabling Data Governance.

b. Integrating data quality in data pipeline

Integrating data quality into the data pipeline is crucial for ensuring reliable data products. Here’s how these tools can be integrated:
Where to place data quality checks:

  • During or after ingestion: validate data schema, check for completeness and basic data types.
  • After transformation: check for data accuracy, consistency, and perform more complex validations using tools like dbt or Great Expectations.
  • Before last loading (data marts / data warehouse): final validation to ensure data is ready for consumption by BI tools or applications, often using tools like Soda or Monte Carlo for real-time checks.

Integration with Orchestrators: Tools like Soda, Great Expectations, and dbt can be easily integrated with orchestrators. This allows for automated data quality checks within the pipeline workflow. For example, dbt tests can be part of a dbt job in Airflow, and Soda checks can be triggered as a task within an Airflow DAG.

Automation and Monitoring: Automate data quality checks and continuously monitor data health. Tools can be used to integrate data quality metrics with monitoring systems like Grafana, enabling comprehensive data observability. This can raise alerts and provide dashboard views for monitoring.

Example Workflow: In a typical pipeline:

Figure 2: data pipeline with quality components

This integration ensures that data quality is maintained throughout the pipeline and that any issues are detected and addressed promptly.

4. Conclusion

Trustworthy data pipelines and the products they enable are crucial for ensuring that users trust applications to deliver value. Building reliable data is a long-term effort that spans multiple stages of the data pipeline. Moreover, enhancing data quality is not only a technical challenge but also an organizational and cultural commitment.

5. Rerefences